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Friday, September 28, 2007

Is eBay working for you?


eBay is the world's largest auction site. EBay is like the ultimate e-commerce store, where else can you set up a shop and have highly search engine optimized pages instantaneously. eBay is definitely one of the online money making opportunity, I'm not so sure about it being untapped though. eBay is also an easy place for unscrupulous sellers to market counterfeit merchandise, which can be difficult for novice buyers to distinguish without careful studying of the auction description.

Auction

Auction-style listings allow the seller to offer one or more items for sale for a specified number of days. Auction pages on the site tend to rank well in search engines for product related searches. In addition to paying eBay listing and completed-auction fees, sellers also could pay eBay a fee for getting an Internet call, or lead, via Skype. When eBay has gone off on its own, such as doing a deal with Christy's for live auctions, its efforts have fallen flat.

Paypal

PayPal, which offers the most popular means of payment on eBay, provides clearing services for the execution of online transactions. Paypal only offers seller protection to buyers from US, Canada, and UK. PayPal also faces several class-action lawsuits from customers who claim the company illegally froze their accounts.

Skype

Skype, the Internet phone business that eBay bought two years ago, recently said it had more customers there than in the United States, and its growth rate in China is faster than anywhere else, Ms. Skype, which makes up less than 5% of eBay's revenue, has brought in $364 million in the last six quarters, equal to 14% of the $2. Skype has nothing to do with the core competency (which admittedly is weak) of eBay. Skype is a mistake for Ebay because most sellers dont have time to chat with everyone except maybe the lonely person selling nine auctions.

Auctions

The majority of people who use eBay under optimize their auctions. The rate of successful auctions -- those that receive at least one bid -- has fallen from 62% a year ago to 56% now. The powersellers on eBay remain leaders precisely because they do little things just a bit better than the average, resulting in a higher closing price for their auctions and more total sales.

eBay is the world's online marketplace; a place for buyers and sellers to come together and trade almost anything. eBay is the world's largest marketplace for rare, discontinued, collectible, or hard-to-find items, no matter what the type or price. Ebay is widely considered the digital flea-market of the Internet. eBay is one of the few Internet companies that shows huge profits quarter after quarter. Ebay is now quite probably the least interesting of the Net's biggest websites.

by John B Galt

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